How to Sell the ‘Coastal Look’ to Your Dorset Clients

The coastal look never goes out of style – especially here in Dorset, where homeowners want their interiors to reflect the beauty of our beaches, cliffs, and countryside. As a decorator, knowing how to pitch and deliver this timeless trend can help you win more work and impress your customers.

Why Dorset Clients Love the Coastal Style

• Relaxed & timeless – Think soft whites, sandy neutrals, and driftwood greys.

• Bright & airy – Perfect for smaller cottages or holiday lets needing light-filled spaces.

• Local connection – Inspired by Jurassic Coast beaches, Purbeck stone, and sea blues.

Quick Tips for Selling the Look

1. Use colour storytelling – Frame palettes around Dorset landmarks: “This tone mirrors the calm of Chesil Beach” or “This blue captures a Lulworth Cove summer.”

2. Show practical finishes – Recommend durable, wipeable paints for family homes or breathable finishes for older coastal cottages.

3. Highlight lifestyle benefits – Sell the look as more than just paint: it’s a calm, coastal escape at home.

Products That Work Hard

Offer trade-quality paints that give both long-lasting durability and premium finishes. Clients want homes that stay looking fresh, even with sand, salt, and daily wear.

👉 At Coastline Decorators Centre, we stock the colours, finishes, and tools you need to bring the Dorset coastal look to life. Whether you’re refreshing a seaside flat in Weymouth or transforming a Purbeck cottage, we’ve got you covered.